Gardner, W., Week 2

These first two weeks of class have been filled with enjoyable experiences. Watching the 2012 documentary Side by Side was a fun way to start the course because it gave us a look at how changes in technology have impacted trends in the film industry over time. This is important because as mentioned in the book The Definitive Guide to Entertainment Marketing, movies are still the most profitable form of entertainment. Seeing the various opinions about the future of the industry from famous cinematographers and directors in this documentary was very interesting.


Mr. Matt Hufnagel was a great speaker last weak and I enjoyed the information he provided us with regarding the entertainment industry. His take on what it is like to book performances and events was great to hear because we usually only see this from an outside perspective. I also enjoyed how he stressed the importance of networking and building lasting business relations.

The PRXNE 2017 Conference in Corning was a great experience filled with informative speakers and a chance to network with business professionals. This was the first conference I have ever attended, but now I am looking forward to potentially attending more in the future. My favorite speaker was the keynote speaker that talked about the I Love NY campaign, but my favorite experience was the VR session because it gave me a look at technology that has been slowly increasing in popularity recently, and we may see it become a larger part of the entertainment industry as we move forward.

Traveling to Canandaigua on Tuesday was an enjoyable experience for me as I had not known that the New York Wine & Culinary Center was located there despite having traveled to this city many times for concerts. It was great to see a not-for-profit business like this and what is is able to do to promote the wineries, breweries, and other food-related organizations across the state of New York.


Wednesday's trip to Community Broadcasters, LLC was very informative and interesting to me as I have always liked the radio. In high school, I had the chance to have a show at the St. Bonaventure radio station and have been interested in a potential career in radio ever since. Experiencing the press release at Dunn Field was great because we got to see the interactions between a variety of media sources that were present. I was also able to speak with Smitty O'Loughlin, who talked with my about potentially getting an internship with Community Broadcasters in Olean. Also, getting to see Professor Hurdle again was great because he was one of my first professors here at Elmira and I had him for all of my Marketing courses before he retired. He was always a fun teacher and his presentation was also very informative and enjoyable.

These two weeks have been busy, but have been flying by as well. I am looking forward to our trips next week and for everything else to come the rest of this term.

Colegrove, A., Week 2

Welcome back everyone,

This week in class we watched a documentary called Side by Side. It was interesting to see the history of film making and how it has changed throughout the years. Being able to hear from the great film minds such as James Cameron, George Lucas, and Martin Scorsese and see how they have grown with the change in the film industry and technology was great. It was also cool to see the behind the scenes of the film making process.
We then went to a Public Relations event in Corning, NY. It was the PRXNE 2017 event where we had presentations and break out groups. The keynote presentation by Ross Levi, VP of marketing initiatives for Empire State Development, focused on creating a sense of place through an integrated marketing campaign. After this we broke out into smaller groups for separate presentations. The first one I went to was presented by Kate Finley where she talked about leading and empowering millennials. She said that money, health, time, and technology is the mindset of a millennial. The second break out session I attended was a drop-in virtual reality demo run by Dan Pacheco. We were able to use virtual reality headsets and play around with them and see how they can be manipulated with certain games. This event taught be a lot about the real world and it even opened my eyes on how people view millennials like myself. 


Please make sure to tune in next week to learn more about our tips !

Sponable, M., Week 2

Week two was quite the experience!

The documentary “Side by Side” was about the changing movie industry from film to digital. The film described how technology is changing the industry from recording the actors, budgeting productions, processing process and time, distribution, and display of the final product. The interviewees described how it is necessary to not forget where the industry came from and the skill sets it produced as its technology advanced. Additionally, they discussed how as the industry evolves, so do the consumers in terms of where movies are viewed and their expectations. It is important and crucial that as we enter into business, we remember that new technology brings new challenges and new opportunity alike, it is how one use opportunity to overcome challenges that is the takeaway from Side by Side. Some in the field took the route of digital opportunity and some stuck with film to develop a niche market.

Additionally, the PRxNE Conference was an incredible experience. During this event, I listened to several keynote speakers on topics such as the I Love NY campaign, the power of data analysis, and PRSA. In between these speakers I attended sessions on triple bottle line ethics on social media, where I participated in a case analysis, and a virtual reality experience. In the virtual reality session, I experienced VR and discussed with other its future and the advances of technology. We made many positive connections and had the opportunity to discuss where PR and entertainment was headed in the United States. 

The film and PRxNE conference kicked off this week's discussion on how to market entertainment, media, and sports. We focused primarily on market segmentation and understanding that mass marketing is not as effective as it once was. It is key to understand consumers and why they find something interesting and valuable. 

To support our discussion, we had visits from Matt Hufnaegel, Philip Hurdel and Keith Cummings to talk about their experience and success stories. We also traveled to Community Broadcasters and their press conference at Dunn Field, the Clemens Center, and the Wine and Culinary Center. A major take away from each of these discussions and trips is the value in relationships, the acceptance that not everything will go as planned, and the importance of perseverance in an ever changing world. 

Collins, A,. Week 2

Hello and Welcome back to the blog!

Welcome back!!

We watched a documentary called Side By Side which discussed the evolution of film and how producers are adapting. Technology is the driving factor for the changes in cinematography. Film is getting more expensive to produce and the cheaper alternative is digital production. It was interesting to see the film talk about how it effects the cinematography industry and compare them to marketing strategies such as product placement and following the trends.

Our class discussions focused on how to market entertainment and sports. One key strategy is social media. Social media is growing quickly and allows you to reach a mass market relatively quickly. The broad mass market may be dying, however, reaching your target market in masses is not. Another point is to know your target market. In today's day and age segmenting the market is big because your consumers want to have a personal experience with your product. A way that customer can get that is by you offering a experiential advertisement.  Every person wants to feel special and own a product that enhances that belief.

To end the week we were lucky to be able to attend the PRNE conference in Corning. At this conference, we listened to a lot of speakers talking about their experiences in Public Relations and what is working for them and what is not. My favorite speaker was the first keynote speaker who works on the "I Love New York" campaign. He talked about how the project started as a way to market New York City and then grew to include all of the regions in the state. I was truly impressed by the efforts of his team and learned a lot more about the state from his presentation. My favorite breakout session was learning about millennials in the workforce. Although, my presenter had technological difficulties and relied a lot on her technology, I felt like I learned so much about what I as a millenial should expect when I go into the workforce. She also addressed the streotypes surrounding the younger generations and debunked them as untrue in her experience.

Overall, it was a great week and I cannot wait to share with you what is to come! Have a great week

Photo Credit:
imdb.com
edynamiclearning.com
iloveny.com

Martin, M., Week 2

Hello all,

This past week was extremely intriguing for myself and the class. We were able to go on three experiential field trips to a wine and culinary center, community broadcasting firm, and local theater in Elmira. We started off the week with a great guest speaker coming in to talk to us about his experiences working with the minor-pro hockey team Elmira Jackals. It was personally a beneficial class for myself because seeing and listening to a professional like Keith Cummings share his story and everything his job entails was very similar to my future aspirations and endeavors after I graduate. On Tuesday, we attended a tour at the New York Wine & Culinary Center, which I personally found to be the most impressive field trip out of the whole week. We were able to meet with the general manger all the way down to the chef and his assistants. The meal that was cooked for us was amazing, especially with the white wine that they provided along with it. I try and take many things away from each and every field trip we go on but this one was exceptional. It seemed to me that very staff member truly loved their job and was willing to do whatever it took to make our experience a great one, and you could tell that this was common for every one of their guests that walked through their doors. 

The rest of the week was very eventful as well. I personally gained a wealth of knowledge from last week, attending the PRXNE conference in Corning. I thought experiencing this conference was extremely valuable for us as students, being able to network with established profesionals and advancing our careers by being in the same business environment. I also thought it was very nice that the Chair of the PRXNE was kind enough to spend time with us and give us her business card. 

Best,

Michael

Hill, S,. Week 2.

Hey again everyone,

This past week we did many things in class. We watched a documentary, discussed on how to market entertainment, media and the sports, and we also attended a PR conference in Corning NY. Among these things we also had a guest speaker, Matthew Hufnagel.

"Side by Side", the documentary we watched in class was about the conversion of film to digital production. As we were watching, we were to think about what will attract movie goers to see a movie in a theater? I believe that digital film will attract these movie goers simps because digital film exceeds the limitations of film. In digital production you are able to do crazier scenes and create a different effect on the watcher whether is its in 3D or simply by exceeding the limit film is bound too.  Also, if the film is easily accessible, the movie goers are going to b more opt to go view it.

In class we learned how we can market entertainment, media and the sports. We learned that the mass market is dead, and has given way to differentiated marketing. Differentiated strategies include a marketing mix that is tailored to each elected target market. This is because not everyone want the same product, shops at the same store, can or will pay the same price and/ or is motivated by the same promotions.

At the PR conference, I learned many things. My favorite part of the conference was the first keynote presentation about the campaign I Love NY. The speaker discussed how the tourism in NY creates a large market for a our state and provides many with jobs. It was interesting to see how NY campaigns  the many activities or places that a tourist can go experience.
 

Lastly, we had a guest speaker, Matthew Hufnagel come in and talk to us about performance facilities. He discussed on the fact that these facilities do not make money. They are there only for the community. To attract people to the area and provide entertainment. The only way these facilities make money is by the rental of space, food and beverages, facility fees, advertising, merchandise, parking and tenants.

Our class did many activities this week, be sure to check in weekly to see the many things we learn in class and out in our hands on experiences.

Thanks!

Isaacs, M., Week 2

Welcome back for week 2!

This week was full of learning, but for this blog post I will discuss a documentary we watched call Side by Side and the public relations conference we attended. I will also discuss a trip we took to the New York Wine and Culinary Center. Also, in another day spent in the classroom we had a guest speaker was very informative. Lastly, as a wrap-up, I will discuss overall what I have learned thus far for what it means to market entertainment, media and sports.

To begin with, the Side by Side documentary truly brought the realization to how much more goes on in the production of movies "behind the scenes". I did not realize prior that such little aspects of each scene such as the specific lighting not only of it as a whole, but each individual aspect in the scene was made to fit perfection. Within this movie, it takes viewers through the evolution of this entertainment industry and how technology is moving to become much more digital. Each side, both digital and film, were portrayed to have their own negatives and positives. What stood out the most between the two for me is each leaves a different feel on the audience. What made this documentary intriguing is it was an interactive movie, interviewing many filmmakers, producers and actors, we got to learn where they believed the industry is heading, and most importantly, they were asked the question is it the end of film? I personally feel as though film is coming to an end, but not anytime too soon. Each is a transition that each in the industry will have to make, but I believe it will be at their own paces. For film has done some amazing thing, many are not yet ready to give that up to go digital.

Another part of my week within the class was our first field trip to the PRxNE conference. Held in Corning, New York and put on by the Finger Lakes chapter of the Public Relations Society of America for the Northeast district it was an amazing experience. The way it was run was there was two keynote speakers, Ross Levi for I Love NY and Data Tsunami by Katie Delahaye Paine, and then there were individual breakouts. The individual breakouts I chose to attend were Leading and Empowering Millennials, Lights, Camera, PR in Action, Visual Imagery in PR for Global and Multicultural Audiences, and Blow Up the Right Way. One aspect that raised my interest is each session was nothing like the last, and there was a wide range of options to fit the interests and needs for all that attended. With all the speakers I attended, two presentations stood out to me. The first being the I Love NY presentation for it was intriguing and interesting. The thoughts and ideas that go behind the marketing of a the state are far from simple, yet they do so in a way that is not overwhelming. The marketing strategy seems to be interactive and in a way to overall benefit those who visit. The next one that stood out to me was Blow Up the Right Way- Minimizing Major Legal Risks of Social Media for PR presented by Mike Johansson and Scott Malouf. With one of them being a lawyer, they talked about the legal risks of PR within social media. With my own hopes to attend law school this was something that I genuinely liked. It gave insight into the areas of this field that are risky, as well as how to prevent them. This was a very interactive presentation/ discussion with them with made law more interesting.

My favorite part so far was our trip to the New York Wine and Culinary Center. Not only did we get to tour this center, we had a meal prepared directly in front of us. While this center does work hand in hand with businesses and schools in the surrounding area, they are a nonprofit organization. The overall goal of this center is to promote New York and what it has to offer. Almost all of the products used to prepare the food are from right within New York. There wines are also all products of the state. The upstairs of the restaurant is the bistro where it is just a restaurant for all the enjoy. An interesting part of the upstairs is there is a board with all the products of the day that they are serving and where in New York they are from. The downstairs was an event center, an interactive kitchen and a demo room. This was a different side of the marketing world for they are nonprofit, so that area stood out to me. One last big aspect is they are in no way attempting to compete with any other restaurant or actually anywhere in New York.

 Within one of our classes, we had Matthew Hufnagel from Hufnagel productions. He shared his journey from beginning as a manager of different entertainment facilities to now being a promotor. In such a short presentation, he taught me a lot. I never before knew what the keys were to making money in such an industry. He was very open to what his past has taught him within the industry. It was also extremely helpful to learn the differences between small versus large events he has promoted.

Overall, the marketing of sports, media and entertainment is far from the basics I believed. So far it seems to be all about knowing your target market. Each different type of event or center must be directed to intrigue those who one hopes to attract. Marketing each is identifying how one wants to minimize the risks that are involved and how to get the attention of those they need, whether that be social media or a billboard.

Thanks for tuning in, come back next week for more!

Hughson, S., Week 2

Welcome Back!

Week 2's highlights were the Side by Side documentary and the Public Relations conference in Corning which I will talk about in this weeks post!

On Tuesday we watched the documentary, Side by Side by Christopher Kenneally, which I found extremely interesting because it researched the transition from an age of solely film camera production to a period of mostly digital production. As someone who is interested in the digital production industry and creating advertisements through footage, I found it very informative how directors reacted to the change from film to digital and how they discussed both positives and negatives to each type of camera. Do I believe the film industry is dying, yes in a way, but I really love film made movies and old time movies that were created by film. I am amazed at the work that can be done and the lengthy process it takes to create these movies but its amazing how well done they can come out. The whole atmosphere and hard work that comes from the film movie industry/process I hope stays and carries onto the digital industry as it takes over.

On Friday we were able to take our first field trip as a class which was very exciting. We traveled to Corning, NY where we were able to participate and listen to the amazing speakers that presented at the PRXNE 2017 Conference, the Public Relations Society of America the Northeast district held at the Radisson hotel. This conference was a great experience for us as class to see what the public relations career is all about as well as be informed on many different business topics from the presenters, it was like seeing what we have learned in class used in real life situations. There were two speakers that I found the most informative and interesting. The first one was Ross Levi, who is the founder of the I (heart) NY organization which I did not realize how big and important him and that company is to the state of New York. His entire presentation reminded me of our City of Elmira project for term 2 Market Planning and even made me wish we could redo the project! The second of my favorite speakers was Tom Ball the filmmaker who was invited to present on his personal experience of Public Relations and using digital media to get your messages across which I thought was one of the best presentations of the day! I learned a lot at this conference and was thankful we were given the opportunity to participate!

Tom Ball Presentation 

Thanks for following our class's term three experiential learning experiences!  -Sarah Hughson

Cocca, S., Week 2

This week we were asked to reflect on the documentary "Side by Side" (2012), which is a movie that looks at the shift in the film industry toward digital production methods. The documentary was narrated by Keanu Reeves (not important but I thought it was cool). It featured a lot of famous actors, directors, and producers and asked their opinion of how the industry is changing and where it is going.

Sourced from: prxne-2017-pr-means-business-64.jpeg

We also attended a Public Relations conference in Corning, NY. This event was enlightening on the PR industry and what PR professionals do. I attended two breakout sessions that covered very different subjects. The first breakout session addressed ways in which PR professionals can coach their clients then they are speaking to the media. The speaker said it is important that the client know that the interview can easily shift away from the original subject into something else and that they should be prepared not to be flustered by this. The speaker suggested practicing before hand with worst-case-scenario questions and it should be filmed so the client can overcome any anxiety. The other session I attended was focused on creating content and what is the best way to do so. She discussed that audiences are less likely to focus on long videos anymore and that the best messages are kept to a minute or less. She also mentioned that production value is more important; viewers won't stay engaged if the production is poor or low quality.

Sourced from: http://www.jackalshockey.com/hufnagel/ 

This week we also had the honor of hearing from Mr. Matt Hufnagel from Hufnagel Productions. Mr. Hufnagel came to our class to discuss the event entertainment industry. Mr. Hufnagel has been in the entertainment industry in many functions; he's worked as a manager for sports teams, for venues, and most recently he has worked as a promoter. He spoke to us about the money that goes into these types of entertainment and how most event spaces loose money, especially those owned by governments (state, municipal). The most important thing he wanted us to take from his presentation was for us to learn to follow the money; who benefits the most? No one does anything for free.

Huntley, M., Week 2

Hello Everyone, Welcome Back!


This week we learned about movies. Movies are a product, and just like any other product, movies need to be marketed. Marketing of a movie can focus on its genre, the actors in it, and now it can even be based on how that movie is shot. In the documentary Side By Side, Keanu Reeves interviews film gurus on the differences in film movies and digital movies. 

These differences may not be apparent to the untrained eye, however the directors and actors that were interviewed throughout the
documentary had distinct opinions on the mediums. It was amazing to see some of Hollywood's most important cinematographers talk about their work, and also to discover how some of my favorite movies were made. For example, I had no clue that the Hunger Games series used film, I just assumed that due to the graphics that the movies would have had to be made with a digital camera. Though many great movies have been made on film throughout history, film is a dying medium. It costs much less and is more efficient to use digital technology in this day and age. The possibilities are endless when it comes to what one can do with a digital camera, however the film camera is at the peak of its development. 

As we learned in the book Blockbusters by Anita Elberse, production companies use the "blockbuster" strategy when planning the movies that they will produce for the year. This strategy focuses on four high budget movies that will appeal to all types of consumers, which I believe will be a lot more successful with the use of digital technology. Digital technology will allow for more high-action, high technology movies, which will appeal to a greater number of consumers. I do believe that film will allow for a new marketing strategy to come about in the future. Producers and theaters will be able to appeal to film watchers by promoting that their movie is a film movie, which will be a rarity, which will therefore allow film to be a new marketing strategy.

As a class we also got the great experience of attending the Public Relations x Northeast conference. We got to attend multiple sessions led by influential members in different areas of public relations throughout the northeast.

 I attended lectures on Modern Media Training Insights, a Virtual Reality demonstration, Visual Imagery in PR for Global & Multicultural Audiences, and Creating an Inclusive Workplace by Handing Microaggressions. My favorite speech that I attended was on how visual imagery and symbols can affect how a product is received in the market. This conference allowed for learning from many different influential positions throughout the PR world, and provided me with a wealth of knowledge. I believe that everything I learned from this conference will better me in the future.

My favorite experience of the week was the experiential learning trip to the New York Wine and Culinary Center. This company is a not-for-profit center that focuses on educating people on the products that New York State has to offer, and it also educates visitors on cooking and baking. 

The center uses a majority of wines and ingredients from New York throughout the center, from their learning kitchen to their restaurant, however there are some ingredients that are not available in New York. One of the most interesting aspects of the center to me was the restaurant. The restaurant boasts food prepared from New York ingredients, and wants its customers to know exactly where their food is coming from. They have a large board hanging that changes daily, which has all of the ingredients used in the meals that night on it, and where the ingredient came from that night.

I loved the experience that we got at the center, for everyone that spoke with our group was so passionate about that they do at the center. They were all experienced individuals who educate others on their passions, and what our state has to offer. Their marketers have to have a specific plan to draw people to the center for events, which can be difficult for them, however they are doing a fantastic job. We got to have lunch in the learning classroom, where the chef showed us how they make pasta using ingredients found in New York. 

This trip was a great learning experience, and we also got a great lunch of salad, and pasta with chicken, with everything sourced from our state! I highly suggest that anyone visiting the Finger Lakes region visit this center, even if is just to walk around! 

Photo Credits: Film Reel Photo

Chivers, K., Week 2

Welcome Back!

Throughout this week of experiential learning, I learned how different entertainment, media, and sports organizations operate and market their venues and experiences. My personal two favorites of the week were the Public Relations Society of American Conference and the New York Wine and Culinary Institute. Here's an in depth look at my experiences at these two locations:




PRXNE Conference

On Friday, April 28, I attended the Public Relation Society of America's Northeast Chapter conference in Corning, New York. At first I was a bit nervous to attend such a conference and be surrounded by such experienced professionals in the business field. However, throughout the conferenced I felt more and more welcomed. There were multiple lectures per hour, and every one interested me. However, I chose the lectures that I felt would most apply to myself and my current position as a college student. I learned a variety of things from how to approach media, tips to having successful interviews, global images and ideas and how to advertise to a global market, and learned about the well-known "I Love NY" marketing campaign. That was the most interesting to me because it was intriguing to hear how such a strong IMC program was actually implemented and how different marketing ideas and mediums were used to catch the attention of the phrase "I Love NY", and the different assets and locations of New York State. I enjoyed being at the conference and getting a feel of true networking, although I felt as though I did not network much myself. If there is one thing I took away from this conference, it would be the importance of beginning and maintaining relationships with colleagues and how networking can help me in my future career.


New York Wine and Culinary Institute

   

The New York Wine and Culinary Institute is a Not For Profit organization that presents and displays wine, beer, and culinary products from all over New York State. The beauty of the building and its location itself is enough to sell the idea and restaurant bistro located on the second level, which has beautiful views of Lake Canandaigua. The educational aspect of the organization is to teach people the basics of cooking and how to use fresh, local products properly. The institute also offers cooking classes, wine tasting, and private events. At this experience, I learned about the importance of using local products and how that is important to the farms and agriculture of every state and country. The institute uses this passion for New York State products to create a clear, consistent IMC message when marketing their operations to local wineries and customers. I was also able to fully experience their success through the delicious lunch their chefs prepared for the class, which contained homemade pasta, fresh asparagus, juicy chicken, and roots which were located in local woods. It was truly an experience like no other and it sparked my interest to think about if there are any institutions like so in my home state of Illinois.




Thanks for reading about a small glimpse of my experiences this week with this course, and I look forward to the next week of activities and experiential learning!