Sampogna, N., Week 2

This week was very eventful we went to New York Wine & Culinary Center it was my first time being there and it was a very cool experience because growing up I loved cooking with my father growing up. my father was a chef he graduated from the Culinary Institute of America and he has taught me a lot and it was cool to experience what my dad used to do. I really liked how they used local products when they cook it shows the support they have for their local community. 












On Thursday we had a very special guest and former teacher of mine come to our class and talk to us about marketing. i had him my Freshman year and had him one more time before he had retired. He was one of my favorite teachers and it was great to be able to talk and see him and listen to another lecture of his. 

We also took a trip to Dunn Field to take part of the Press release for the Elmira Pioneer baseball team. It was different to go there for something other then playing baseball. It was my first time being at a press conference and found it to be a good new experience that may be useful down the road. 

Collins, A,. Week 2

Hello and Welcome back to the blog!

Welcome back!!

We watched a documentary called Side By Side which discussed the evolution of film and how producers are adapting. Technology is the driving factor for the changes in cinematography. Film is getting more expensive to produce and the cheaper alternative is digital production. It was interesting to see the film talk about how it effects the cinematography industry and compare them to marketing strategies such as product placement and following the trends.

Our class discussions focused on how to market entertainment and sports. One key strategy is social media. Social media is growing quickly and allows you to reach a mass market relatively quickly. The broad mass market may be dying, however, reaching your target market in masses is not. Another point is to know your target market. In today's day and age segmenting the market is big because your consumers want to have a personal experience with your product. A way that customer can get that is by you offering a experiential advertisement.  Every person wants to feel special and own a product that enhances that belief.

To end the week we were lucky to be able to attend the PRNE conference in Corning. At this conference, we listened to a lot of speakers talking about their experiences in Public Relations and what is working for them and what is not. My favorite speaker was the first keynote speaker who works on the "I Love New York" campaign. He talked about how the project started as a way to market New York City and then grew to include all of the regions in the state. I was truly impressed by the efforts of his team and learned a lot more about the state from his presentation. My favorite breakout session was learning about millennials in the workforce. Although, my presenter had technological difficulties and relied a lot on her technology, I felt like I learned so much about what I as a millenial should expect when I go into the workforce. She also addressed the streotypes surrounding the younger generations and debunked them as untrue in her experience.

Overall, it was a great week and I cannot wait to share with you what is to come! Have a great week

Photo Credit:
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edynamiclearning.com
iloveny.com

Cunningham, L., Week 2

When you goes to the cinema, you're there to watch a movie. The question of "is this digital or film?" probably isn't top of mind for the average audience member. However, it was a huge question for the filmmakers and they decided which medium to use to best please you. After watching the 2012 documentary, Side by Side by Christopher Kenneally, it has become very clear how much change the film making industry has gone through; the pros and cons of it; and how it much of it affects the consumers.

As a lover of old black and white films like: The Third Man and Citizen Kane. Therefore, it was a pleasure to see some of Hollywood's greatest cinematographers being interviewed throughout the film. My father went to NYU film school to pursue a masters and worked quite a bit with film. When I was younger he showed me how to use some of his cameras and he is always pointing out various nuances and great camera work when we watch movies. For that reason, I have a special place in my heart for the medium that this movie kept saying was dying.

Arguably though, the digital camera made for a much more convenient process of film making. The incredible results are not just reflected in the actual film but also through the consumers. Today's audiences would much rather see a movie full of stunning visuals; fast paced content; and possible some 3D effects. That type of movie can be quite difficult and with limited budgets, no matter the size, it is much more cost effective to use digital over film. While I appreciate the medium, I hope that film never truly dies out. They did mention the specific market that would be attracted to a movie more if it was said to have been shot with film and I guess I fit that market.




Next we all invested in ourselves by attending the Public Relations Society of America's District Conference in Corning, New York.

Bright and early on Friday morning we boarded the bus, eagerly anticipating the promise of breakfast and day full of experiential learning. Throughout the day we were granted the opportunity to sit in on different speakers with a wide range of topics. I attended talks on: social media ethics; getting the most out of a 30 second video; and the international meanings of symbols/colours/gestures. It was a very engaging event and I was honoured to have been one of the 25 students in attendance from Elmira College and Ithaca College.

Earlier I used the wise words Jane Dvorak, APR, the PRSA national chair, and I will state them again as they were a key takeaway from this experience: "invest in yourself."

Students from Elmira College and Ithaca College, with Jane Dvorak (centre)

Photo Credits: ALT Screen Blog, @PRSAFLX on Twitter, @JoshPoupore on Twitter