Cocca, S., Week 5

This week we had an amazing adventure in NYC. Our first stop was at Big Spaceship, an ad agency in the DUMBO section of Brooklyn. Here we got to meet several people who work in various parts of the advertising industry. They shared their experiences and roles in the company, as well as review the different companies that they do work for. The company had a very inclusive and open corporate culture that was very much team based. While in the city we met with Glenys, data analyst for Ai Advertising and an alumnus of Elmira College, for lunch. We got the opportunity to speak to her one on one and network. She also took the time to present a day of her life at an ad agency and the career path she took to reach data analytics. We finished our trip with a visit to Artistix, a fashion house operated by Andy Hilfiger. If you didn't get the connection, Andy Hilfiger is the brother of Tommy Hilfiger. We got to see how they design their clothes and got some inside into how the fashion community advertises their clothing to distributers. It is fairly simple, their main form of advertising is to host a fashion show so that buyers can get an idea of what they like and will place orders based on what they think will sell well in their stores.