Welcome back!!
We watched a documentary called Side By Side which discussed the evolution of film and how producers are adapting. Technology is the driving factor for the changes in cinematography. Film is getting more expensive to produce and the cheaper alternative is digital production. It was interesting to see the film talk about how it effects the cinematography industry and compare them to marketing strategies such as product placement and following the trends.
Our class discussions focused on how to market entertainment and sports. One key strategy is social media. Social media is growing quickly and allows you to reach a mass market relatively quickly. The broad mass market may be dying, however, reaching your target market in masses is not. Another point is to know your target market. In today's day and age segmenting the market is big because your consumers want to have a personal experience with your product. A way that customer can get that is by you offering a experiential advertisement. Every person wants to feel special and own a product that enhances that belief.
To end the week we were lucky to be able to attend the PRNE conference in Corning. At this conference, we listened to a lot of speakers talking about their experiences in Public Relations and what is working for them and what is not. My favorite speaker was the first keynote speaker who works on the "I Love New York" campaign. He talked about how the project started as a way to market New York City and then grew to include all of the regions in the state. I was truly impressed by the efforts of his team and learned a lot more about the state from his presentation. My favorite breakout session was learning about millennials in the workforce. Although, my presenter had technological difficulties and relied a lot on her technology, I felt like I learned so much about what I as a millenial should expect when I go into the workforce. She also addressed the streotypes surrounding the younger generations and debunked them as untrue in her experience.
Overall, it was a great week and I cannot wait to share with you what is to come! Have a great week
Photo Credit:
imdb.com
edynamiclearning.com
iloveny.com
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