Saturday, May 6, 2017

Hughson, S., Week 2


Welcome Back!

Week 2's highlights were the Side by Side documentary and the Public Relations conference in Corning which I will talk about in this weeks post!

Image result for Side by side documentaryOn Tuesday we watched the documentary, Side by Side by Christopher Kenneally, which I found extremely interesting because it researched the transition from an age of solely film camera production to a period of mostly digital production. As someone who is interested in the digital production industry and creating advertisements through footage, I found it very informative how directors reacted to the change from film to digital and how they discussed both positives and negatives to each type of camera. Do I believe the film industry is dying, yes in a way, but I really love film made movies and old time movies that were created by film. I am amazed at the work that can be done and the lengthy process it takes to create these movies but its amazing how well done they can come out. The whole atmosphere and hard work that comes from the film movie industry/process I hope stays and carries onto the digital industry as it takes over.

On Friday we were able to take our first field trip as a class which was very exciting. We traveled to Corning, NY where we were able to participate and listen to the amazing speakers that presented at the PRXNE 2017 Conference, the Public Relations Society of America the Northeast district held at the Radisson hotel. This conference was a great experience for us as class to see what the public relations career is all about as well as be informed on many different business topics from the presenters, it was like seeing what we have learned in class used in real life situations. There were two speakers that I found the most informative and interesting. The first one was Ross Levi, who is the founder of the I (heart) NY organization which I did not realize how big and important him and that company is to the state of New York. His entire presentation reminded me of our City of Elmira project for term 2 Market Planning and even made me wish we could redo the project! The second of my favorite speakers was Tom Ball the filmmaker who was invited to present on his personal experience of Public Relations and using digital media to get your messages across which I thought was one of the best presentations of the day! I learned a lot at this conference and was thankful we were given the opportunity to participate!
Tom Ball Presentation 
















Thanks for following our class's term three experiential learning experiences!  -Sarah Hughson

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