This past week we did many things in class. We watched a documentary, discussed on how to market entertainment, media and the sports, and we also attended a PR conference in Corning NY. Among these things we also had a guest speaker, Matthew Hufnagel.
"Side by Side", the documentary we watched in class was about the conversion of film to digital production. As we were watching, we were to think about what will attract movie goers to see a movie in a theater? I believe that digital film will attract these movie goers simps because digital film exceeds the limitations of film. In digital production you are able to do crazier scenes and create a different effect on the watcher whether is its in 3D or simply by exceeding the limit film is bound too. Also, if the film is easily accessible, the movie goers are going to b more opt to go view it.
In class we learned how we can market entertainment, media and the sports. We learned that the mass market is dead, and has given way to differentiated marketing. Differentiated strategies include a marketing mix that is tailored to each elected target market. This is because not everyone want the same product, shops at the same store, can or will pay the same price and/ or is motivated by the same promotions.
At the PR conference, I learned many things. My favorite part of the conference was the first keynote presentation about the campaign I Love NY. The speaker discussed how the tourism in NY creates a large market for a our state and provides many with jobs. It was interesting to see how NY campaigns the many activities or places that a tourist can go experience.
Lastly, we had a guest speaker, Matthew Hufnagel come in and talk to us about performance facilities. He discussed on the fact that these facilities do not make money. They are there only for the community. To attract people to the area and provide entertainment. The only way these facilities make money is by the rental of space, food and beverages, facility fees, advertising, merchandise, parking and tenants.
Our class did many activities this week, be sure to check in weekly to see the many things we learn in class and out in our hands on experiences.
Thanks!
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