WETM
On our
field trip to WETM we learned about television broadcasting through a hands-on
experience from a local station. I have been watching this station since I was
a kid. My parents always had it on every morning before work and every evening
before dinner. Interesting enough, my parents still do this at home, however I
have not continued this routine at school. As the world modernizes news,
younger generations tend to stray away from watching news on traditional platforms.
More and more, people are reading news on their mobile devices and laptops
versus turning on a TV. WETM combats this challenge by having all of their news
updated to their Facebook page and Twitter account. Real time updates help the
people not able to tune into a television set if they are at work or at school.
At WETM, we were able to take a tour of the
studio and truly see how much goes in to producing a network. First, we saw the
production room. I thought there would have been a lot more people on all of
the computers and that it would have been a lot more hectic. However, it made
sense with the switch to everything being most digital and pre-programmed that
you would need less people running the on-air content. It was even more eerie
to be in the live studio watching the news at noon and only having the two news
anchors present. Nobody was working the cameras. Nobody was working the
teleprompter. Nobody was giving cues and signals. Everything was being control
from the room upstairs and if we weren’t there to observe, the room would have
been completely silent and empty.
Our
trip through Watkins Glen took us to the International Speedway. Although I
have lived half an hour away from this race track my whole life, I have never
visited. It was a unique experience and an eye opening one too. I always went
along with the stereotype that the race track was a place for the “redneck”
NASCAR fans. Though NASCAR is a huge attraction at The Glen, there are many
other attractions as well. They market to the richer people by having the
Vintage Grand Prix and the INDY car Grand Prix. Then they also have other
events now like the Finger Lakes Wine Festival and the TicketGalaxy Beer
Festival. These events market to other people who want to gather in an area
that brings the regions greatest wineries or microbreweries. Finally, they are
trying to attract more millennials by offering a
special package targeted specifically at bringing in the younger crowd.
Buffalo- Pegula Sports Entertainment
Having the
opportunity meet with top marketing executives and managers from Pegula Sports
Entertainment and the Key Bank Center in Buffalo was a once in a lifetime
experience. Pegula Sports is responsible for running the operations of the
Buffalo Sabres, a National Hockey League team out of Buffalo, New York. I have
been to Buffalo a few times but I had never visited the Key Bank Center. When
we arrived there, it reminded me so much of the TD Garden Center in Boston,
Massachusetts where the Boston Bruins and Boston Celtics games are played. We
got a full tour of the facilities, starting off with the Lexus Club. This club
is offered to special ticket holders that spend a certain amount of money and
get the perks of what is like a “VIP” club. This tactic is used as a marketing
scheme to get more people to buy better tickets and spend more money. We were
also able to see an up close view of the rink, a quick stop in the
Mercedes-Benz suite, and even a sneak peak into the Buffalo Sabres locker room.
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