Our final week and final field trip have brought us to NEW YORK CITY!
Our trip to NYC brought us first to an advertising agency in Brooklyn. The Big Spaceship was absolutely amazing. Walking in to an open environment with employees dressed very casually and dogs running around was unique. This type of environment seemed very appealing to the young millennial generation. The employees worked in “pods” and the office was organized according to the accounts that were being managed. I liked the idea that the whole area was open, literally, because this promoted and encouraged each of the teams to collaborate and it created a friendly environment. Hearing about all of the clients they work with (Google, Under Armor, Purina, Haribros, Dannon, Samsung, King, YouTube, etc.) was surprising. I wouldn’t have thought about how these larger companies would need the help for some of their advertising and that they would use an outside agency.
The biggest thing I took away from visiting this agency was to find a company that is invested in you, and one that actually worries about if you are happy. Ulga mentioned that working in the advertising industry has a high burn out rate so it is important to be happy while you are working. It was interesting that this agency had a ping pong table and that they actually had outside clubs, almost like a college campus.
We then had a luncheon meeting with another alumna from Elmira College, Glenys, and she gave us her real world experiences of life after college. She gave us a few articles that touched on the ideas of how digital technology is really changing the world around us and how we interact, which in turn changes the changes the way we market to people.
After our second meeting, we made a last minute stop to visit Andy
Hilfiger, Tommy Hilfiger's brother. He also works in the world of fashion and art and he has able to give us a few tips on how to work in those industries. With the world of fashion, it is important to take risks and to think outside of the box. You have to remember the type of audience you are targeting and keep in mind all of the work that goes in to creating a new line of clothing. It is super important to maintain relationships, especially when you are working with clients like Snoop Dogg, Nicki Minaj, and JLo.
Credits: (Photos) The Big Spaceship-- Google Images
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