Colegrove, A., Week 5

Welcome back to my blog everyone !

Unfortunately this is going to be my last post since the course is done. These past five weeks have been filled with great adventures and learning experiences. For our last trip of the class we went to........ NEW YORK CITY! New York City is always fun to go to. Even though I live so close to the city this trip was still great. We went to parts of Brooklyn and Manhattan that I have never went to so this was a new experience for me as well. First we went to an advertising agency called The Big Spaceship in Brooklyn, then we met with Glenys Salas who is a Senior Media Analyst at Ai Media Group, then we met with Andy Hilfiger and were able to see his new Artistix fall fashion line.

The Big Spaceship is located in the DUMBO district of Brooklyn. It is an advertising agency that has worked with big companies such as YouTube, Google Play, BMW, and Samsung just to name a few. We met with Senior Account Manager Olga Bermudez-Paiva who is an Elmira College alum along with her team. The atmosphere of the place was very laid back and relaxed. I loved how they liked to have fun but they also got their work done when they needed to.

We then met with Glenys Salas where we had a lunch sit-down presentation about the digital market. It was a chill atmosphere since it was not formal. Glenys was great and she taught us about what it hot and relevant in terms of social media sites in companies. While talking to her I found out she lives five minutes from my house so that was funny to find out.

Lastly we went to meet with Andy Hilfiger (Tommy’s brother) where we got to see his new 2017 fall fashion line. I always wanted to see what goes into creating a fashion line. Andy and his crew were great host and they made the trip very entertaining and engaging. He told us about his stories where he would dress people like Jennifer Lopez, Snoop Dogg, and Puffy. He also told us about his band and the people he played with such as Kid Rock. The work he put into his company to create a name for himself is inspiring and the fact that he came from Elmira makes it even better.

After these trips we had some downtime where we were able to walk around Manhattan. We went to see Radio City Music Hall, NBC headquarters, and Rockefeller Center. This trip was a great experience along with the rest of the trips we went on the entire term. Doing this blog the past five weeks was fun and I hope you guys enjoyed learning about what we did in this class.