Hello welcome to my blog, today I will be discussing about week 4 class activities. The class was invited to Tipping point communications where we met with the CEO Michelle and her co-workers. Tipping point is a media company that brings brands product, stories or information to life with the use of digital technology. I loved the time spent with Michelle especially when she talked about the company's core value. The word likability was stressed not only for clients but also for co -workers.
After leaving Tipping point communications the class headed to
Pegula Sports and entertainment. I enjoyed every bit of the time I spent
there, the class was taken around for a tour to different locations. At
the end of the tour the class was invited to a presentation that spoke
on how to market sports, using an example of #one buffalo, and having
some of the hockey players to sing the Christmas song in a hilarious
way.
The
class also went to Watkins Glen and it was an amazing experience. We
met with Watkins Glen Pr, the ticket sales supervisor and the Vice
president. All spoke about the history of Watkins and ssome of their
marketing strategies. We were taken on a little tour by the PR upon
arrival, from the photography room to the press conference room then the
media room. After that we met with the ticket sales supervisor that
spoke about a change in the market target.
Lastly the class went to Elmira's WETM television station. I
really loved being there, I got to experience the behind the scenes of a
news broadcast. One thing I learned from the class visit to WETM is
that time is a very crucial thing in a TV station.
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