Awoyemi, F., Week 2

Hello, welcome to my blog. Today i will be discussing about week 2 events. Last week I attended a conference, PRXNE “I love New York” . The conference was fun and very engaging.  The first I attended was social media ethics for the triple bottom line, the second was visual images in PR for global and multicultural audiences while the third one was minimizing major legal risks of social media. What attracted me in each of these were their similarities. All discusses on the proper media ethics locally or internationally also it improved my knowledge about copyright laws. My personal favorite was the conference about multicultural audiences by Arhlene Flowers, being an international student I found this interesting as I find a connection to it. 
 The side to side documentary, documented various views on the evolution of digital cameras.  This includes its advantage and disadvantages including the loss of filming cameras and the effects of these cameras on consumers. Digital cameras offer special effects that filming camera's lack. Filming cameras do not have the capacity digital cameras have as advantage, as they have limited coloring and they do not give directors  the ability to see the finished product of the ongoing project immediately.  But the question is can these cameras be differentiated ? I was shocked to find out that collateral which is one of my favorite action movies was shot on film camera. 

                                   
Photo Credit: //selfproclaimedmegalomaniac.wordpress.com/2011/03/08/990/

   Last week I and my classmates went to  " New York Wine& Culinary" . I got to understand how a non profit organization works, and how they make the money through donations and volunteer works. The purpose of this organization is to engage or educate people "visitors" about  beautiful beverages and agricultural products in New York. Can be said to be a I love New York movement. It is an interesting place to be and I would love to be there again, to take cooking classes. 
 

Week 2: Clemens Center with Executive Director, Karen Cromer

Cunningham, L., Week 2

When you goes to the cinema, you're there to watch a movie. The question of "is this digital or film?" probably isn't top of mind for the average audience member. However, it was a huge question for the filmmakers and they decided which medium to use to best please you. After watching the 2012 documentary, Side by Side by Christopher Kenneally, it has become very clear how much change the film making industry has gone through; the pros and cons of it; and how it much of it affects the consumers.

As a lover of old black and white films like: The Third Man and Citizen Kane. Therefore, it was a pleasure to see some of Hollywood's greatest cinematographers being interviewed throughout the film. My father went to NYU film school to pursue a masters and worked quite a bit with film. When I was younger he showed me how to use some of his cameras and he is always pointing out various nuances and great camera work when we watch movies. For that reason, I have a special place in my heart for the medium that this movie kept saying was dying.

Arguably though, the digital camera made for a much more convenient process of film making. The incredible results are not just reflected in the actual film but also through the consumers. Today's audiences would much rather see a movie full of stunning visuals; fast paced content; and possible some 3D effects. That type of movie can be quite difficult and with limited budgets, no matter the size, it is much more cost effective to use digital over film. While I appreciate the medium, I hope that film never truly dies out. They did mention the specific market that would be attracted to a movie more if it was said to have been shot with film and I guess I fit that market.




Next we all invested in ourselves by attending the Public Relations Society of America's District Conference in Corning, New York.

Bright and early on Friday morning we boarded the bus, eagerly anticipating the promise of breakfast and day full of experiential learning. Throughout the day we were granted the opportunity to sit in on different speakers with a wide range of topics. I attended talks on: social media ethics; getting the most out of a 30 second video; and the international meanings of symbols/colours/gestures. It was a very engaging event and I was honoured to have been one of the 25 students in attendance from Elmira College and Ithaca College.

Earlier I used the wise words Jane Dvorak, APR, the PRSA national chair, and I will state them again as they were a key takeaway from this experience: "invest in yourself."

Students from Elmira College and Ithaca College, with Jane Dvorak (centre)

Photo Credits: ALT Screen Blog, @PRSAFLX on Twitter, @JoshPoupore on Twitter

McKlevis, J., Week 2

Movies are a product. After watching the documentary Side By Side, I learned so much about the differences between film, digital movies, and the impacts they can have on the audience. Old style film could be very choppy and it had very limited color choices. It was difficult for directors to play back the film and instantly see what needed to be fixed. Digital offers many of the things film can’t but there are still issues like storage and the need for updated equipment. The most shocking thing for me was to see that one of my all time favorite movies, The Dark Knight, was actually shot on film.

Attending the PR Conference in Corning was an eye opening experience to the fast growing world of Public Relations. Although I was not able to attend for the full day, I feel as though the time I spent at the conference contributed greatly to my future. The biggest take away I got from the overall event was to take time to invest in yourself. Always challenge yourself and let yourself grow through new experiences, new people, and new networks.

Finally, my favorite experience of the week was our trip to the New York Wine & Culinary Center in Canandaigua.

This isn't just because I love a good bowl of homemade pasta, but because learning that the organization is actually a not-for-profit was surprising. Living so close to the Finger Lakes, I have been exposed to the atmosphere of lakes, fresh produce, and local wineries for majority of my life. The fact that there is this genuinely unique establishment that brings all of these things together to educate and promote how great New York State is, is phenomenal. I would recommend anyone that visits New York to visit the Wine & Culinary Center and I would highly suggest my friends and family make a trip to visit too!

Photo Credits: Film Industry Network; PRSA Northeast District; My Phone

Guest Presenter: Prof. Philip M. Hurdle

Week 2: Community Broadcasters

Week 2: New York Wine and Culinary Center