Tracey, P., Week 5

For our fifth and final week of class we went on the longest but most adventurous field trip yet. At 5 am we set off to New York City to visit a marketing firm, eat lunch with a women who went to Elmira and now works at a marketing firm, and finally we met with fashion designer Andy Hilfiger. This week was entertaining for me, as I do not like the city it was fun to explore and view all the great business sites. The only event that would of made this better was visiting Trump Tower.

First we went to Big Spaceship, a marketing firm in Brooklyn. We learned an "nontraditional practice" they used. For example they had three dogs in the work area, something I personally wouldn't approve of. The learning experience was great, we learned how they operate and how they use digital technology to create advertisements.

Big Spaceship

Next we sat down, ate lunch with an Elmira College alumni. It was a great lunch and dessert as well as learning about digital media and how companies use it. We were explained to how marketing companies use digital media to better understand demographics and to understand what target market to appeal to.

The end of our field concluded with meeting famous fashion designer Andy Hilfiger. Meeting a celebrity was entertaining but even better was learning the fashion industry. Personally I am not interested in the fashion industry but understanding the business behind it, inventory, shipping, etc. was fascinating to hear.

Andy Hilfiger