This past week our class took a trip to the Big Apple itself, New York City! While the traffic was not great on the way to the city, the rest of the trip was very interesting and exciting!
When we first got to the city, we visited an advertising agency in Dumbo, Brooklyn called Big Spaceship. This was such a great experience, because one of the speakers at Big Spaceship was an EC grad! It was so amazing to see how Ulga has grown from being a college student and come to be a worker for such an interesting company. At Big Spaceship all of the employees are very hip and casually dressed. The workspace consists of a large open room with tables and computers that they refer to as "pods."
They showed us around the workplace, then we got to sit and learn about what clients they have worked with and what they do. The client that I found most interesting was that they were working with Samsung when they sponsored the Rio Olympics. This led the worker to spending three weeks in Rio, working to keep up with the marketing necessary for the Olympics.
The next part of our trip consisted of visiting Andy Hilfiger's studio. This was personally my favorite experience throughout the course, because I think that the fashion industry is incredible. Andy took us through his studio, and into his design room, which was incredible.
He spoke to our class about how he keeps up with the fashion industry, and also how he targets the 18-24 year-old demographic. Andy does partnerships with artists, or bands to create and bring attention to his designs. He also has a staff of millennials working for him, who run his social media accounts to get his designs out to the public.
Thanks so much for tuning in over the course of the past 5 weeks, I hope you enjoyed my course as much as I did!
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