Hughson, S., Week 5

Welcome to the last weekly post!

This week's big trip was to New York City! There we visited the advertising agency Big Spaceship, met with Elmira College alum Glenys, and met Andy Hilfiger (Tommy Hilfiger's brother). This trip was filled with information and was an amazing experience, my blog today will discuss the main take aways from each of the locations we went to on this trip!

The first stop was to an advertising agency in Brooklyn called, Big Spaceship. This visit was my favorite of the day because of how informative it was, how they spoke to us like adults, and encouraged us to be creative and follow our passions! The atmosphere of the company was unlike any advertising agency I would have pictured. It was open, filled with macs and technology, had ping pong, puppies, and yoga. Definitely an office for the millennials who are creative thinkers and love to work in a team like environment. Every person that we spoke to clearly loved their jobs and we passionate about what they do which is an amazing thing to see in addition to them telling us to find a company that is invested in you and not just getting work done. Not only was the environment and atmosphere cool but the companies they work with and the work that they do was also very interesting to hear about. The big companies they work for are Samsung, Google, Purina, King, YouTube, and several others. They taught us how they work with these companies through promotional strategies and creative designs.

The next stop was to lunch with another Elmira College Alum, Glenys, who spoke to us about her digital marketing company and her career path that got her to where she is today. What I really liked about her presentation was how she laid out articles that addressed different digital marketing trends and how current marketers are adapting and the strategies they are using to keep up to date and on top of the new trends. She then spoke to us about being a media analyst and how it is important to know the data and be able to support your work with metrics.

Last but not least we were able to meet with Andy Hilfiger, Tommy Hilfiger's brother! While Tommy Hilfiger is very well known because of his clothing brand, Andy has a pretty amazing and successful life as well. Andy spoke to us about his fashion work and how he is able to combine all of his favorite things and hobbies together and is able to show that off to the world through his fashion designs. The biggest thing I took from Andy, besides the fact that he has an amazing life, is that he never loses sight of his passions. He is able to combine them all and wouldn't trade that for anything! He also stated the theme of the course being that relationships are key and it is so important to maintain relationships with everyone.