Chivers,K., Week 5

Welcome Back!

In this week of experiential learning, we went to New York City, also known as the Big Apple. New York City is extremely large, and has many opportunities in terms of careers and companies. We visited two different companies and agencies: Big Spaceship and Artistix.

Big Spaceship

At Big Spaceship, I saw first-hand what a smaller advertising agency looked like and how the culture was. The culture was very relaxed and trendy, which was very interesting to see. Everyone knew each other, including the CEO and founder of the company, which breaks the stigma that the executives of companies are cut off from the rest of the employees. It was filled with Mac computers which are very clean and slick, which contributed to the overall youth culture. Also, there were long tables that resembles small pods, as well as other smaller spaces that smaller groups of people could work in together. The best part of all was the cute dogs that roamed the workplace, which made for a family-style environment where everyone was relaxed, happy, and ready to produce the best work possible, which was displayed in their products for both Dannon and Samsung. All in all, the experience in Big Spaceship was unforgettable and was a great example of a possible workplace for marketing students out of college.



Artistix

The class then visited the design studio of Artistix, a clothing brand operated by Andy Hilfiger, brother of fashion icon Tommy Hilfiger. Being in a design studio was both interesting and fun to look at the processes from initial designing to seeing the clothes come alive, as well as listening to Mr. Hilfiger speak about his brand and how he sets his clothing apart from others. Artistix uses designs and colors from artists who wish for their paintings to be turned into clothing. Andy Hilfiger also uses rock bands as inspirations for his clothing due to his passion and participation in that area of entertainment. Overall, going to the design studio was a fun experience that I will never forget.


This course has showed me many experiential learning opportunities for future careers, and how powerful the entertainment, media, and sports industry is in marketing. I hope you enjoyed reading about my adventures during this course and hope that this blog interests you to take the course or learn more about the marketing industry. Thanks for your attention,

Kristin