Huntley, M., Week 3

     Hello Everyone, Welcome Back!      
               

              Though many say that radio is a dying medium, our class trip to Community Broadcasters this week proved that it is not. Radio in many forms is actually thriving, for consumers will always want to listen to music, whether they are using a traditional form of radio or not.

             As Smitty at Community Broadcaster shared with us, radio is transforming into new forms such as online and satellite. Smitty shared with us the method that Community Broadcasters uses to reach their desired demographic of listeners. They imagine their desired customer, for example The Wolf 100.9 focuses on marketing their station to a woman that is 32 years old, and lives in the Horseheads area. They focus on what she likes, what she does, and what she would possibly be interested in. Through this strategy they keep their listeners interested, and please their desired demographic.

             Another form of entertainment that is huge throughout the world is theater. In order to learn about theater and how it is marketed, we took a class trip to the Clemens Center. At the Clemens Center we met with their Executive Director, Karen Kromer.

             Mrs. Kromer explained to us the Clemens Center's strategy of marketing to people throughout the Elmira area.  This strategy is one of reaching out to a broad audience, done mainly by bringing in an assortment of shows that will appeal to a broad base of consumers. Their biggest draw to the theater is the Broadway shows that they bring in, therefore they heavily push marketing for those shows. They market by attempting to retain members from previous years, while also attempting to draw in new members. They do this by using mail, flyers, and emails. They target the wealthier markets around the Elmira area, such as Corning workers to become members of the theater.  The Clemens Center focuses their marketing on the segment of the area that will be interested in the show that they are bringing in at the time. This is an extremely smart strategy for such a small area as Elmira, for not everyone will be interested in the same show.

Photo Credits: Professor Alison Wolfe