Radio has been broadcasting for generations. As an industry, they understand the necessity in being able to evolve with changing markets, technology, and listener expectations, as well as competing with the other forms of media entertainment. Since radio is strictly auditory, it is key for listeners to feel a dialog between themselves and their station's DJ. Community Broadcasters very own, Mr. Smitty O'Loughlin described to us how their stations manage to connect with their target market listeners. He described creating an individual the represents their targeted demographics in all aspects, from marital status, family occupations, age, hobbies, habits, and many more. Each of their stations creates this individual and speaks to them on their interests. This keeps consistency in content for listeners of each station. Additionally, radio must continuously engage listeners to stay connection, this is done through call-ins, creating a visual for listeners, and contests.
The arts have also survived the changing landscape of entertainment. For a first hand look into the theater industry we visited the Clemens Center in Elmira New York. We were able to hear how the center build relationships for promotion, invested in themselves to bring in Broadway shows, and how they are expanding what they offer to appeal to new audiences. By segmenting their target market, the Clemens Center is able to appeal to more individuals and have a better turn out for shows. For instance, individuals over the age of 80 years old are not as likely to enjoy Kinky Boots as an individual in their 20's. For this reason, the Center brings a variety of performances to the area so everyone can get a taste of what they have to offer.
The entertainment industry also includes sports, so naturally we visited Key Bank Center in Buffalo New York. We had the incredible opportunity to tour their facility; stands, press box, locker room, and media areas. We also met with representative of the Buffalo Sabers who showed us their latest promo, Sharpen Your Swords. We learned about how they appeal to different demographics and the importance of targeting to each sub group of fans individually.
In addition, we also toured the Watkins Glen International facility. We were fortunate enough to meet their representatives, including their VP! We had the amazing opportunity to take our bus onto the track for a couple laps!
Lastly, we visited Tipping Point in Rochester New York. We heard about how they assist businesses and will soon be promoting Chinese Lantern Festivals! All three of the women we spoke with, including Tipping Point's founder, were captivating speakers that we could ask a variety of questions to.
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