Our first stop was an advertising agency called Big Spaceship. Being a smaller company, the proved that this job was a community built on passion. This company is on the smaller end and what stood out to me was they all saw what they did as a passion. This company is not built on the sole idea of just being successful, but rather it is built on culture. The founder is around with an office in the center of the building to always be their for his company. While they do have specific departments, each department overlaps working side by side with each other in order to produce the best possible work they can. Through collaboration, they can see all sides of the client they are working with which aids in their success. The cases they showed us put it all into perspective.
Next we met with Glenys Salas, an Elmira College alumni. Working in digital marketing, she shared her experiences after college. She started by introducing trends with marketing in todays world. The trend I had was "marking to working women". She went on to discuss what it is she does, ending by sharing tips she has learned as essential. She emphasized that experience is key in this industry and is important to decipher what it is you really want to do.
Our last stop in New York City was to see Andy Hilfiger, which I found to be a truly inspirational experience. Andy shared his story with us and how he came to be, but more importantly he showed how things are not always going to be easy or go how we plan them to. The takeaway from this is remembering to learn from such mistakes, which guide his business today. It was exciting for him to show us his new fall line as well as the collaboration that is going into it, all guided through his interests. He discussed how it is important to learn what it is the market truly wants and discusses what guides his decision for his brands.
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