I was so sad this was the last week of class but it was filled with fun endevors including a trip to New York City. We got to see different attractions in city that covered different areas of media and entertainment. Take a look below to see the amazing places we got to see
Big Spaceship, Dumbo, Brooklyn
Our first stop was to Big Spaceship in the Dumbo district of Brooklyn. They are an advertising agency who work on really cool projects for their clients. For example, they did a project on Youtube which worked with different types of video. I enjoyed hearing about their projects and the different departments in their company. The cool part about their departments are that their employees are not tied to specific departments. They all overlap and work collaboratively to ensure top innovation.
Glenys Flaitz
We enjoyed a delicious lunch while we met with Elmira College alumna Glenys Flaitz who works for Ai Media Group in the city. She gave us a very detailed insight into the latest trends in media and content marketing. The latest trend in content marketing is seeing the sites consumers are viewing and using those sites in the advertising they see on other pages they visit. For example, if I view the Elmira College website, then go visit a news website, I will most likely see an ad for Elmira College on the news site. The hottest trend in media marketing is the uprise in Instagram. Companies are now using Instagram to promote their products and services which is reaching the younger consumers.
Andy Hilfiger
We had the wonderful pleasure of meeting Elmira native designer Andy Hilfiger at his studio in Midtown. He showed us the collection he is working on and talked about the methods he uses to market his clothes. It was interesting to hear about how they slowly distribute collections and then send more as the popularity increases. I also loved seeing his recently designed dresses and really wanting to try them on.
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