We had quite a week last week. We started our trips on Tuesday when we met with Tipping Point Communications in Rochester, NY and learned about the work their company does for their clients. They work to gather analytics to help their customer make strong business decisions. I enjoyed hearing about the software they use to get the metrics and how they analyze them. Although, not my favorite area of marketing, I still found it facinating.
Our next stop on that trip was to Buffalo to meet with Pegula Sports Entertainment. They are in charge of marketing for the Bills and Sabers which are two very big and exciting markets. We got to tour the Key Bank Center where the Sabers play. It was exciting to see all of the memorabilia around the stadium. It was incredible to hear about the traditions and the experience they sell on. We were honored to be able to check out the player's locker room and see the special seal in the middle which is considered holy. This was truly an amazing trip and a career path I would love to embark on.
On Friday, we ventured over to Watkins Glen to meet with some of the staff from the Watkins Glen International Race Track. We were fortunate enough to tour the facility and track before meeting with the Vice President who gave us a great presentation about their events and what they do to prepare for them. We learned about everything from the how the media tracks the event to the branding and sponsorships that go into promoting a race. One quote from the VP was "If you didn't know who was the primary sponsor of the event, we didn't do our jobs." Afterwards, we got to take our shuttle bus around the track which was one of the coolest parts of the whole trip.
This past Friday, we got to travel a mile down the road to meet with the crew at WETM television. We got to tour the facility and get a behind the scenes look at what goes into preparing a live newscast. We learned how the producers control the camera, who writes the scripts and the technology they use to produce what you see on your screen at home. We also got to stand in the studio and watch as they filmed the local news at noon. We also learned about the business end of the news such as selling advertisements and airing your favorite television shows. I never knew how much time and work goes in behind the scenes on television. This experience has changed my view on the television industry for the better
Check back next week for our final post!
Photos: Ainsley Collins
No comments:
Post a Comment